Why Your Business Needs To Join The IP Telephone Revolution
This week we are urging organisations to join the ‘IP telephone revolution’ to get free voice calls along with the ability to combine it with sophisticated software. By routing telephone calls through...
View ArticleIs it time to ditch your fax machine?
Companies need to look at ditching their fax machines in favour of a leaner, greener option. Our new ‘Fax to Email’ service cuts the costs and hassle associated with using a physical fax machine. There...
View ArticleCommunication Linked To Firms’ Ability To Grow
By Dean Stewart, Managing Director, Pinnacle Telecom It’s impossible to overstate the significance of telecommunications technology to any business, especially as it relates to growing the capacity...
View ArticleCommunications systems ‘vital to business success’
Organisations large and small must address a wide range of communications needs based on the roles of their workers and the needs of their customers and clients. Today’s competitive markets demand...
View ArticleManage your Brand
Although it is possible to dress it up in different subtle words such as the ‘drive for shareholder value’, at this moment in time, many businesses of all sizes are simply struggling to make money....
View ArticleMind Your Language
It’s a little-known fact that a lack of foreign language skills can lose your company business. Exhibit A: a washing-powder manufacturer couldn’t understand why sales declined after an advertising...
View ArticleBe an agenda-setter
We often hear the phrase bandied about to ‘set the agenda’ for certain issues. These are usually issues that you what you want to be debated, a debate which, as an authority figure, you can lead! If...
View ArticleCreate business value by finding your brand
Although it is possible to dress it up in different subtle words such as the ‘drive for shareholder value’, at this moment in time, many businesses of all sizes are simply struggling to make money....
View ArticleGlobal marketing comes of age
In the early 1980s, few would have guessed that the world economy would change so dramatically. Cars were not very different from what they had been in the 1960s. Grocery stores (rather than...
View ArticleWhy Welsh businesses need to take advantage of ‘m-commerce’ opportunities
Welsh companies need to keep up with our American counterparts as research reveals that only half of the top 100 UK retailers have optimised their websites for mobile devices, compared to 100% of top...
View ArticleMake sure you reduce your customers’ ‘online struggle’
Bad navigation and poor ‘findability’ are common examples but serious issues customers are encountering on business’ websites, leading to lost revenue of around £12bn annually in the UK. It’s happened...
View ArticleHow ‘Non-Geographic Numbers’ Can Help You With Your ‘Marketing Mix’
At present I am urging firms to consider the use of ‘Non-Geographic’ telephone numbers as part of their marketing mix. They are very under-used by organisation, but they can be a really effective...
View ArticleGet the marketing edge
These days we are all bombarded with adverts for every conceivable product in every conceivable way, using the kind of money that small businesses can only dream about. This means that when you do...
View ArticleUsing a little bit of ‘PR magic’ could generate unlimited profits for your...
It’s hard to be small business owner: running the business, finding the markets, coping with regulations, finding the staff, looking for finance, dealing with problems. The pace of change is ever...
View ArticleWhy bother doing PR?
Why do companies go through all the hassle of PR? I mean, if I sell tables, then surely I just put an advert in the newspaper and people who need a table come to me and by one? Actually, this was how...
View ArticleMulti-tasking television-watchers opens up big opportunities for techno-savvy...
There are big opportunities for businesses due to consumers increasingly using mobile devices to browse and shop while watching television. New research points to the fact that multi-device browsing in...
View ArticleHow to handle the media
If you’re looking for an improved public profile and you’re effective at what you do, then at some point you or your close colleagues will find themselves in front of the media. This is, of course,...
View ArticleHow to handle the media – Part 2
If you examine news stories, you will find that news is: Dramatic Topical Specific with details, especially numbers; and Relevant to the media’s audiences You also need to remember that news is...
View ArticleHow to win the PR battle using military precision…
To give you an idea of what a business strategy looks like, we’ll explore ways in which you can achieve success with military precision. First, we take the idea of ‘strategic directions’. Every...
View ArticleMulti-tasking television-watchers opens up big opportunities for techno-savvy...
There are big opportunities for businesses due to consumers increasingly using mobile devices to browse and shop while watching television. New research points to the fact that multi-device browsing in...
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